Alan Milsop

Cofounder of The Competitive Advantage   
Specialises in helping business owners and leaders to manage uncertainty  
What do we check?
Track record of success helping clients make powerful progress
Ethical practices in sales and marketing
Experience, qualifications, and training
Committed to their own continued professional development

Important Information

Credible Coach provides data and insights into both personal and professional coaches. For potential clients, transparency is essential in making an informed decision about hiring a coach. Credibility is established by examining a coach's past client success, their experience, training, and the ethics of their sales and marketing techniques. The coaching industry is largely unregulated—anyone can call themselves a coach without prior experience or training. To enhance transparency in the coaching industry, we vet coaches and post the results on a live Credible Coach webpage for additional authenticity. Credible Coach contacts past clients directly, conducts online and background checks, and verifies coach training.

What Is Coaching?

The purpose of a coach is to help you close the gap between where you are and where you would like to be. Coaching is unlocking your potential to maximise your own performance. It is more often helping you to learn rather than teaching you. The process of coaching often unlocks previously untapped sources of imagination, productivity and leadership. We all have goals we want to reach, challenges we’re striving to overcome and times when we feel stuck. Partnering with a coach can change your life, setting you on a path to greater personal and professional fulfillment

How can Alan's coaching help me?

Alan provides an array of tools and coaching techniques, which are adapted from elite sports psychology to help you perform at your peak. He helps identify and remove frustrations, reduce stress levels, overcome overload, increase adaptability and improve personal or team performance. By using the spotlight tool, you will gain a deeper understanding of your strengths and when they're being overdone, which can lead to weaknesses. A unique aspect of this approach is that many tools focus on strengths and weaknesses but ignore the area that can easily lead to weaknesses. Furthermore, by gaining a better understanding of ourselves, we were able to have better relationships with our co-founders, team members, and even within our own personal relationships.

Key Information:

Coaching Experience:
13 years 
No. of individuals coached:
Types of clients coached:
Business Owners/ CEOs, Freelancers/ Entrepreneurs,  Senior Executives, Leaders, Professionals, Professionals (Not in a leadership position). 
15 years training and coaching with a companies such as Porsche, VW Group, HSBC, Lloyds bank and Sytner. 

Clients most frequently comment on progress in these areas:

Dramatic improvement in team relationships
Reduction in stress levels and overwhelm
Increased confidence and ability to see from a new perspective
Clarity on core strengths and how to utilise them 

Our Interview with Alan

In our short interview with Alan, we ask the following questions;

 1. Can you describe your ideal client?
 2. How do you help your clients to achieve their goals?
 3. What is your background and how did you get into coaching?. 

Alan's coaching style: 
Direct, Energetic, Challenging

LinkedIn Testimonials
Alan has 4 testimonials on LinkedIn.

Clients comment most on these areas:

• Delivered exceptional value
• Clarity on a business challenge 
• Impressive coaching skills 

All of these testimonials are from our online research and have not been personally verified by Credible Coach.

Who would work best with Alan

Our research indicates that Alan's coaching would be most beneficial for:

1. You're a business owner who wants to develop a competitive edge by gaining a deeper understanding of your strengths, how to use them more effectively, and also when these strengths are being overused and becoming a weakness.

2. Your job as a manager leaves you feeling stressed, frustrated, and overwhelmed and you want to find a way to regain focus and calm.

2. You find it challenging to make decisions and want to be more decisive and confident in yourself and your choices.  

3. You want to be able to deal with your triggers and emotions more effectively.

Who wouldn't work best with Alan

Our research indicates that Alan's coaching wouldn't be most beneficial for:

1. If you are only seeking job-related skills training then this wouldn't be the best intervention for you. Alan can offer advice when needed, but the focus of the coaching will be on you. In the coaching world, we believe that you are a resourceful person, and that you hold the answers that you need, but need some help getting them

2. If you're looking to be diagnosed or treated for any mental health conditions. Therapists/ counselors are trained to help you process trauma and cope with depression or mood disorders that severely impact your well being. Coaching focuses on your mental growth, helping them move towards desired results. 

3. You are a student, retired person or unemployed. Although coaching can be used with people at all stages of life, we have not been able to locate any past clients in these demographics.

Case Studies

Case studies include sensitive and often personal details. 
We offer clients the option to provide their feedback anonymously or to not include their picture. 
We collect each case study for authenticity. 
"My stress levels have decreased and I can sleep soundly once again"
Click + to read the case study in full 
Small Business Owner, Anonymous Verified Client 
What drew you to Alan's services?
I was drawn to the fact Alan worked with sole directors to elevate their businesses. He's been in my position so knows the real challenges.

What was your biggest challenge prior to working with Alan?
I found it difficult to make the big decisions. This caused me a lot of stress and anxiety which showed itself in both my work and home life.

What changed after working with Alan?
I now understand why I found it so difficult to make those decisions, I have strategies and a framework to change this and now I can easily make both big and small decisions. My stress levels have decreased and I can sleep soundly once again. Also, the personality profiling has been incredibly useful in many areas of both my business and personal life.

What specific results can you share?
Deciding to say no to a contract that I knew would ultimately cause me to feel undervalued and be overworked. This resulted in the client responding with a counteroffer which was the rate and level of work I desired. Standing my ground and knowing my worth was something I didn't have the confidence to do before.

What would you say to someone on the fence about purchasing Alan's services?
Do it! What have you got to lose? I was always sceptical about hiring a business coach but its the best decision I've made for myself and my business.
"The office atmosphere and relationships between key management staff has improved dramatically"
Click + to read the case study in full  
Small Business Owner, Anonymous Verified Client
What drew you to Alan's services?
I felt we had issues with our team communicating with each other as effectively as they potentially could do. I felt a fresh perspective would be beneficial.

What was your biggest challenge prior to working with Alan?
Getting the management to communicate with each other and work together towards a common goal.

What changed after working with Alan?
A new understanding of individual team members' perspectives and strengths. A better knowledge of our collective strengths and any blind spots. Improved communication and collaboration between the team with stronger empathy and tolerance between members.

What specific results can you share?
The office atmosphere and relationships between key management staff has improved dramatically. Meetings are more productive which has resulted in some new agreed business strategies being implemented that will eventually improve the business and its profitability.

What would you say to someone on the fence about purchasing Alan's services?
This provides an individual with a better understanding of their personal perspectives and how to monitor and adapt their strengths to maximise their own effectiveness. It teaches individuals to respect, empathise and understand others to enable better communication and cooperation within a team.
"My stress levels have decreased and I can sleep soundly once again"
Click + to read Becky's case study in full 
Becky Field, Director of Westfield Coaching 
What drew you to your Alan's services?
I attended a free masterclass where Alan was sharing his expertise within his field. I was encouraged by his understanding of what a service based business needed and showed exceptional skills in listening, understanding and reframing.

What was your biggest challenge prior to working with Alan?
My biggest challenge which led me to work with Alan was that I was letting my emotions affect my business. There were long held belief systems that needed to be explored for me to be a more effective and successful business owner.

What changed after working with Alan?
Alan helped me to realise that my core strengths an be both a positive attribute however when over used can be detrimental to my personal and professional wellbeing. Since working with Alan I have developed strategies which mean that I approach many situations with a very different outlook with the ability to separate myself from my business.

What specific results can you share?
Identifying what behaviours are triggered resulted in me making a realistic plan where I could control the effects of being triggered. For example, I can now completely reframe what I see and hear and see it from an entirely different perspective through the learning I have completed with Alan.

What would you say to someone on the fence about purchasing Alan's services?
Go for it, You are in safe hands, it's great fun and eye-opening!
Contact Alan
Shooting the breeze with The Competitive Advantage 
In this podcast series, Alan Millsop and his business partner Paul Snell talk about subjects related to adaptability, elite performance and solving problems
Listen Here
More than 650 coaching schools exist around the world, and the number is growing. Some courses can be completed online in a few hours without any end assessment, while others require hundreds of coaching hours and supervision. A list of professional bodies and coaching registers can be found at the bottom of the page. Coaching certifications are earned by undergoing intensive training at a coaching training company, working closely with a mentor coach, and demonstrating your coaching abilities.


How is the research conducted?

We initially collect proof of coaches' training certificates, conduct an online and background check, and probe deep into the areas where their past clients most likely reside to find their feedback too. We then personally gather feedback from past clients and do further research on those types of clients to discover who works best with the coach and what they are recommended for.

What's the goal of Credible Coach?

We want to give you all the information you need to make an informed decision. The industry has become more advanced in terms of sales and marketing, so it can be difficult to know who is providing quality work and who isn't. We'll only work with coaches who provide proof of their claims, which have been checked and verified by our team. We want to protect you and ensure you only work with coaches who stand out from the crowd by providing exceptional coaching experiences to their clients. 

Are coaches held accountable on Credible Coach?

Yes, this is why each coach has a link to our website, not a PDF report. As a result, we can continually ensure that coaches are held to a high standard and maintain a continuous feedback loop. If a complaint is received, we will investigate it immediately.

Why is Credible Coach independent?

It is our role to research and present our findings objectively. We aren't affiliated with any particular coaching body or school. By doing so, we remain impartial.

Can i contact Credible Coach with and further questions?

You can reach us at any time at

Professional Bodies and Coaching Registers

Association for Coaching
One of the leading professional bodies for coaches and organisations, with a purpose of inspiring and championing coaching excellence in a bid to advance the coaching profession and make a positive and lasting difference.

Association for Professional Executive Coaching and Supervision (APECS)
The Association for Professional Executive Coaching and Supervision (APECS) is the professional body for executive coaching and for the supervision of executive coaches. The not-for-profit organisation aims to set high professional standards for executive coaching and requires members to adhere by its Code of Ethics and Conduct.

British Association for Counselling and Psychotherapy (BACP Coaching)
BACP is one of the UK’s largest professional bodies for counselling and psychotherapy. The Association is made up of a number of different membership categories, e.g. Associate Member, Member (MBACP), Accredited Member (MBACP Accred), with the different categories standing for different levels of training and experience. Accredited Members have achieved a substantial level of training and experience approved by the Association. All members are bound by a Code of Ethics & Practice and a Complaints Procedure.

European Mentoring and Coaching Council (EMCC)
The European Mentoring and Coaching Council (EMCC) exists to promote, develop and set the expectation for good coaching and mentoring practice in the UK.

UK International Coach Federation (ICF)
The International Coach Federation is the professional association for personal and business coaches worldwide. Formed back in 1995 the Federation now has over 16,000 members and is dedicated to advancing the coaching profession by setting high professional standards, providing certification and building a network of credentialed coaches.

International Authority for Professional Coaching and Mentoring (IAPC&M)
The IAPC&M is an internationally focused organisation run by professional coaches whose aim it is to build, maintain and raise awareness of the coaching practice.

UK Council for Psychotherapy (UKCP)
The UKCP exists to promote and maintain the profession of psychotherapy and the highest standards in the practice of psychotherapy throughout the United Kingdom. Registration with UKCP is obtained through one of their Member Organisations and each practitioner must maintain membership of a Member Organisation to maintain their UKCP Registration. They must adhere to approved Codes of Ethics and Practice and be accountable to UKCP Complaints and Appeals Procedures.

The Association for NLP (ANLP)
The Association for Neuro Linguistic Programming (ANLP) is a UK Association for NLP Professionals. This organisation is a Community Interest Company, which means that they are recognised as a social enterprise which exists to enhance NLP and support the NLP community.

NLP Association of Excellence (NLPEA)
The NLP Association of Excellence (NLPEA) is a recognised accrediting body for Coaching and NLP. The key aims of the association are to provide ethical standards in the practice of NLP and coaching, and to protect and benefit the public through the registration of only qualified professionals.

International NLP Trainers Association (INLPTA)
International NLP Trainers Association (INLPTA) is an international association of NLP Trainers and Master Trainers who have agreed to abide by and uphold INLPTA's standards of quality, professionalism and ethics in their NLP training and in the conduct of their NLP business.
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