A business coach will guide and support the client in the operational process of the business by helping them clarify an overarching vision and how this can fit in with their personal goals. Business coaching is a process that is used to establish the business owners future potential and development that can be made to take the business to the next level. Running a business can often lead to losing sight of why the business was started in the first place.  With this perceptiveness in hand, business coaches can help clients take a step back and assess all available resources such as their own skills to create plans.

What makes business coaching different?

These kinds of services can be commonly confused with other interventions such as mentoring or consulting. While a consultant will tell you how to make your business run better, a business coach will support the learning to see the creation of these solutions and strategies for yourself over time. In contrast to therapy practices, a good coach places a heavy emphasis on the future rather than an evaluation of past performance, highlighting that the business owner ultimately determines the speed and passion in which business goals are met. The success of business coaching over its other components of mentorship, therapy and consulting is the link to personal dreams, goals and plans for themselves. After all, if there is no burning desire to focus on improvements by creating long term action plans for the business, nothing would change. This example of accountability differentiates business coaching from therapy sessions and consulting tools.

Why do you really need business coaching?

Proactive business owners seek to understand the how, why and when of the next level of their business development. If this is not a priority for the business owner, the professional board or the company, mental blockers such as self-sabotage, fears or limiting beliefs may subsequently hinder progress on a successful business. As well as revealing these, coaching will help you to shine a light on what your strengths and weaknesses are and how these can be optimised. Even professionals with their own coaching company will hire a business or a life coach due to the lack of awareness towards their own blind spots. Without this enlightenment and outside perspective that a business coach provides, potential challenges may not be dealt with.  The guidance that business coaching can provide in identifying what the next steps are can be incredibly powerful for your business growth, in addition to the training of you and your team.

A business coach will meet with the professional regularly, either weekly or monthly, to keep them on track with the commitments made during the past coaching process.

What can business coaches help with?

The majority of business coaches are versatile in the processes that they offer, meaning that whether you are looking to revive a struggling business or refine management skills within an already successful business, a coach can be useful. Both small businesses and large corporations looking for a return on investment from the development of skills from either executives or the business owner can also gain valuable tools from a talented business coach. This challenges the common misconception that business coaches are only advantageous to owners with faltering businesses. Ultimately, there are a wide variety of other scenarios where coaches can help other managing areas of all businesses. 

For example:

Running your own successful business can be very rewarding, however, the demand and stresses of the job should not be underestimated. It can be communicated that these then overspill into the personal life of the owner, creating tensions within other aspects outside of work. This is doubly true if someone is operating an entire company all on their own.

When working with a business coach, however, you’ll have someone to assist you through the challenges removing feelings of uncertainty and self-doubt.

Benefits of Business Coaching.

#1- Hiring a business coach creates owner accountability .

Much like the saying "coaches don't play" within the competitive sports field, this is also true for business coaching. Business coaching isn't designed to do the work for the business owners, however, it will ensure that you stay focused on the end goal so you don't steer away or get side-tracked. For example, Coaches keep goals and targets insight by creating key performance metrics and indicators (KPIs) to track successful implementation of the action plan curated together otherwise overlooked or avoided by business owners.

#2-Initates foundations for self-awareness.

Something that fits within accountability is the art of being aware. Self-awareness is the aptness of introspection and the ability to recognise oneself as an individual outside of their environment and completely separated from other individuals. For example, businesses experiencing financial hardships can sometimes create a victim-blaming process, whilst being on the search for reasons as to why business goals are not being achieved. Coaching is therefore the best tool to question inner processes, propelling the chance to change such ways to achieve further success in your business. A reputable coach will ensure that these are being questioned and challenged to increase your self-awareness, acting as a sounding board to help overcome any beliefs that are negatively affecting business performance. More broadly, this also can be perceivable within the business owners life outside of work.

#3- Aligns missions and goals for team development.

Business coaches enable a space for owners and their subordinates to share their thoughts and ideas; what they believe they should be focusing on, where they can improve, and what personal and business success would look like to them. This ultimately helps to identify the pulse of the team and whether these are aligned with both the company and each other. Each member of the team can gain clarity on what the goals are and what skills or areas of development they need to help them achieve these. Although companies will often conduct quarterly team-building exercises; business coaching is more progressive, a business coach will work to peel the layers on what the key drivers of the team are, and how they can all work in unison to achieve the shared vision for the business. This will implement more drive, clarity, and determination in where the business and each member of the team is going. It also helps instil the passion that brought them to that business/role, as well as the business owner as to why they started the business in the first place.

#4-A business coach enables objectivity.

A good business coach will instil direction and clarity to encourage business growth, more so than what can be done internally. Having an outsider's perspective enables more objectivity. It can be easy to think 'we've always done it this way', but when questioned as to why and how that aligns to the mission of the business, it can force you to highlight and question your processes and direction, and whether they're the best that they could be. However, the success of a business coach is dependant on you and your team's ability to do the hard work and to take responsibility for your actions.

#5- Business Coaching can nurture rising talent.

Top employees within an organisation can also advance their skills and knowledge with business coaching.  A coach will help focus the values of the executive whilst developing and nurturing skills that are in alignment with the companies goals of employee development. Retention and productivity are key factors to business and management success – companies expenditure on schemes to keep employees onside adds up to millions every year. More than often, we hear that opportunity for growth and the room for personal development are two of the biggest reason that talented employees remain within their companies, demonstrating a causal relationship between training with a coach and internal company progression. Offering business coaching to high performing employees could be a huge incentive for both developments and for future financial gain.

Business coaches will keep you motivated to take action to keep a momentum of perseverance, but they won't magically make your business a success and solve all of your problems. Any business coach that claims any overnight success, sets short-term goals or unrealistic expectations should be avoided. 

Take the hassle out of disregarding these kinds of 'coaches' by searching our website for a credible coach. Click here to find out more.

What to expect from a business coach?

Having accurate expectations of the relationship with your business coach helps to ensure that you, as a client are getting the most value out of the training. Whilst every coaching experience and even every coach is different due to the individualistic nature of the sessions, you can count on every practice being engaging and insightful.

Here's what to expect when you are expecting results:


The first thing you will notice is the coaches ability to ask open-ended questions with a clear focus in search of a valuable answer.

For example:

Questions like this may feel uncomfortable, but thinking about yourself in this way is the first step to develop a forward-thinking approach to business.


Most clients are aware of what roles they love doing within their business, it's what they are good at. This can sometimes overshadow the potential weaknesses that they bring to the business. A business coach uses assessment tools to identify areas that could be used to your advantage and others that need training and additional investment put into them.

For example, A small business owners most valuable skill could be perceived as being communication. However, struggles to delegate or ask for help for subordinates or other executives. The Business coach would highlight this through discussions with peers and other executives working within the business to allow a true reflection of your strengths and weaknesses.

This level of constructive feedback takes a lot of vulnerability and honesty. A good coach will be focused on supporting you along the way, ensuring that you feel comfortable.

Professional standards and values

As a client, you are placing a lot of faith in the coaches services and practices. It is therefore important to ensure that standards are being met within the selection phase of your coaching journey.

When hiring a coach, it can be difficult to establish who is who and what is what. Due to the lack of regulation in the coaching industry, clients often fail to recognise Red flags and warning signs.

Here are some pointers to keep in mind when searching for a coach:

That is why at Credible Coach we aim to take the guesswork out of this process, leaving you with a coach that has:





We do this through personally vetting reviews and testimonials to ensure that all of these aspects are of a high standard. The demonstration of their experience also allows you to find the right coach for you. During your journey and after, we make sure you are feeling supported and are working well with your coach. We then use this as ratings and testimonials for our next clients.


What do business coaches expect from you?

As mentioned previously, the saying 'you get what you put into it' is very applicable to any form of coaching.

Here are some requirements that are expected as executives clients:

How much does business coaching cost?

Business coaching fees can vary widely depending on the business coaches level of experience, their expertise, the location in which they operate and the reason as to why you need a business coach. Due to the customised approach and the lack of a 'one size fits all' approach, the competency and virtuosity of meeting individual needs will come at a price. This does not mean to say that the most expensive business coach is of a higher quality than another, as business coaches are free to set their own fees. The unregulated nature of this industry allows for over-inflation of fees susceptible to what they feel you can afford.

Business coaching services will increase in price based upon:

In the first instance of research into coaching, you should try and shift your mindset to viewing business coaching as an investment instead of an expense, to see the best return on investment.

Naturally, if you're looking for a coach to realign a multi-national corporation it will cost more than an entrepreneur looking for a short session on goal setting. In addition, one-to-one coaching will also be more expensive than group coaching, as it will provide a more tailored approach.

Typically, the most expensive type of coaching will be face-to-face, but this does prove to have many additional benefits.

Group coaching can range from £80- £300 per session. One-to-one coaching can range from £150 - £500 per session based on the above criteria.

* Typical rates and not indicative of every coach business.

With all of this in mind, the need to remember your business and your self worth is reiterated within the research stages to ensure you feel as though your coaching and development is of value.

Final comments

A key message throughout all of our articles is based upon the best practices of coaching and the value of hiring a good, credible coach. As mentioned before, the industry is unregulated giving anyone the ability to call themselves a coach, even without having the experience, training, and qualifications to do so. We work to ensure that you hire the right and best coach for you by providing authentic client reviews and vetting coaches before they can have a profile with us. Once a relationship and profile are created with us we then continually update the testimonials and reviews. This is to ensure you are receiving the most up-to-date version of events and experiences, to give you peace of mind when investing in coaching. We want to make sure that this service is accessible to everyone, so we're a completely free service to use, to see our coaches click here.

As a business leader, it is likely that you have considered or been recommended a business coach or a business consultant. Identifying when to hire these services, and whether a business coach vs a consultant would be more beneficial, can be key to achieving a new level of success. It is important to understand the difference between coaching and consulting.

A business coach can help an entrepreneur build on skills that they already have, and will help build new strategies and tools to reach new goals or work to find solutions to existing blind spots. Whereas a consultant will provide business insight and will likely specialise in a specific market, helping to create a business strategy and plan to be executed to create a successful business. The key difference is that a consultant will give advice whereas a coach won't.

What is a business coach?

All forms of coaching work under the premise that the coach will help you to see where you are now, and where you want to be. A business coach will provide a balance of support and challenge to help you work on your goals and achieve growth. Business coaches are often experts within their field and will be able to support you in making strategic business decisions, to keep your business competitive and growing.

How can they help me? 

A business coach will understand your business needs at a deeper level. One-on-one business coaching can be incredibly effective as they will be able to coach you through situations that they have likely encountered before.

 Many Business coaches are well-networked, and as part of your coaching plan they will be able to introduce you to relevant contacts that could be of support, allowing you to create a strong network of peers. 

As a CEO or business leader, the number one position can often be lonely, so having a network is a useful tool and can give you insights into how your competitors are operating, to help you shape your own approach to move forward. 

Many business coaches may have previously been an entrepreneur or held a CEO position, and have now chosen to take a new career path. They will be experts in helping implement strategies that assist you in achieving your goals and vision.

A business coach can be brought in on both a short-term or long-term arrangement, you may need a couple of sessions close together to overcome an immediate need, with top-up sessions on a less frequent basis depending on your business needs. Coaches support you in being the best version of yourself, allowing you to best support your team and, overall, your business.

Coaching tends to fall into two main categories: developmental coaching and coaching to resolve problems or risks to help your business move forward. Leadership coaching can support you in becoming more mindful, inspirational, and impactful, within your communications.

Some coaches will specialise in working with small business owners and use the same framework to help you reach your goals. They will have a track record in working with other like-minded people and will be more likely to understand where you are in your journey.

Why not try our free coach match tool to see which coach is the best fit for you?

What is a business consultant?

Business consultants are industry experts and will often be hired by a CEO of a smaller company to help with a specific situation or problem to drive change, and will be hired for a short period of time. Business consultants can be brought back in to maintain or recheck the work that they have done, to keep you on track.

How will they help me? 

They will provide advice on how to tackle certain business areas such as: management, strategy, operations, HR, IT, and marketing. They are experienced in both business planning and strategy, which helps them to assess the direction and scalability of your business. They can also work with you regarding customer acquisition and retention.

They will use their expertise to identify problems and create solutions, working across the business, and are driven by project-orientated results. Once they have understood the goals that you are looking to achieve, they will analyse what you are currently doing to determine areas of improvement.

 Business consulting will analyse the business and create a solution plan to implement change where necessary. They work with you to create a  plan of action and will work with a project team to implement the changes so that you can reach your goals. 

Just as you outsource some areas of your business, you can outsource your 'fresh perspective' to consultants, they will bring an outside view that you cannot get otherwise.

Business coach vs Business consultant, what are the differences?

One of the main differences between coaching and consulting is that a coach will support you to find the answers within yourself, versus a business consultant who analyses and identifies the tasks that need to be completed for you to hit your goals.

Another difference is accountability. As you work with a coach to achieve your goals, they will hold you accountable for any action that needs to be taken, whereas a consultant will not. They will tell business owners what needs to be done but it is up to you to decide how these changes are implemented.

If a behavioural change is needed, consultants generally do not get involved. Whereas a coach will focus on the business owners and their team, on interpersonal dynamics, and will support behavioural changes.

Although a coach may be an expert in their field, to have a good coach you don't necessarily need one that is a specialist, whereas you will want a business consultant that is trained and specialised in a specific area.

Business coach vs Business consultant, what are the similarities?

One similarity between coaches and consultants is that they are both there to support you on your business goals and bring knowledge and expertise in a variety of areas. They offer an outsider’s perspective on the business and will do so without a political agenda, as they are not an employee of the organisation.

Which do I need?

Often the lines between coaching and consulting can get blurred, creating a situation that is not effective at all. That's why it is best to decide which you really need at that time; many business leaders will use both at different times on their journey, dependant on the pressing need at that point in time. If there was a need to deliver a specific project to enhance logistics, for example, a business consultant with a specialist skill-set may be the best option. Whereas if you were feeling stuck, a business coach may be a better solution due to the wide-reaching support offered, in terms of development. If you need someone to support you in achieving and working through your goals, a business coach would be the better option, rather than a consultant, as they would use their own expertise to reach goals for you.

Top tips to finding a business coach or consultant. 

When bringing any external resource into your business, it is always advisable to speak to a number of people before making your decision. Coaches offer chemistry calls to help you understand the tools that they would use and their working style. Consulting firms will be able to put together a proposal for you to understand where they might have worked on a similar project before. Consider the size of the consulting firm you are looking at working with, as if you are a small business, there will be firms that specialise in working with your company and will have a better understanding of the challenges you may face. It is always worth getting referrals and reading reviews to understand the quality and credibility of both coaches and consultants.  This is that the information being shared is verified to help you make a justified decision as to what's best for you and will make a difference to your business.

Why not try our free coach match tool to see which coach is the best fit for you?


In the business world, managing as a coach is a necessity not only for your success, but also for your survival. Business coaching is about helping employees become more effective — and supporting and involving your employees in the process. Coaching influences employee adaptability, productivity, and retention. It helps you make better use of your time.

It is acknowledged by senior management in many organisations that their company will thrive if they offer some form of coaching and mentoring to their staff.

More often than not, mentoring and coaching are used interchangeably in the business context. That’s why at many organizations, a mentor is expected to undertake coaching responsibilities as well. But despite what most people might think, there is a big difference between a mentor and a coach.

If you are wondering how these two roles differ and what these professionals bring to the table, you need to know the specific responsibilities of a mentor and a coach

People can get a professional qualification in coaching and mentoring, a certificate in coaching and mentoring; there are many courses offering training in coaching development, creative mentoring, career coaching, face to face training, online training, workplace mentoring, becoming a coaching and mentoring consultant, building a coaching network, business approaches to coaching and mentoring, distance learning, management mentoring, staff coaching, in-house training courses, 'out' house training courses. There are basic courses and advanced coaching and mentoring training and qualifications.

The list truly is endless!

It seems as though everyone from business schools to the corner shop is offering coaching and mentoring. The only problem is that for someone who has never used a coach or mentor before, it can all become very confusing.

For those who want to train to become a coach or mentor, the choices can seem daunting: 'Where do I begin?'

For companies who want to initiate a coaching and mentoring programme, they want the reassurance of the tangible benefits and return on their investment.

Coaching: we see a business, corporate or executive coach in much the way we see a sports coach. This person sets specific goals and objectives, sees what you need to do to achieve them and works with you on target setting, professional and personal development, expansion of your skills base and offers practical and relevant advice and guidance.

Mentoring: a mentor can almost be seen as a wise, experienced friend or favourite aunt or uncle type person. A mentor leads by example and is a role model. They might be very good at helping you see the big picture and understand the politics of the organisation you work for.

A coach can be a mentor and a mentor can be a coach or the role can be rolled into one. The key is that whatever term you use, the person being coached or mentored gets unbiased support and guidance.

Many great small business owners credit their success stories in part to having a great business coach. By combining the power of a business advisory board (who acts as a sounding board for ideas and challenges in your business), with a business coach that will help you to implement ideas and strategies borne from each monthly meeting. 

Why not try our free coach match tool to see which coach is the best fit for you?

What is a Mentor?

A mentor, in simple words, is someone who offers their knowledge, expertise and advice to those with less experience. By leveraging their experience and skills, mentors guide mentees in the right direction. Most of us might be familiar with the concept of a business mentor within our workplace as being someone who has more experience or wisdom and is willing to share their knowledge and insights in bringing on a younger colleague, guiding their career within the company.

It is only relatively recently however, that the term mentor has broken out of the workplace and into the marketplace and the term ‘business mentor’ is often freely bandied around to encompass a broad range of activities and services from business angels to non-executive directors.

A mentor helps mentees consider opportunities for career growth, gain confidence and improve interpersonal skills. The support is based on the mentor’s own experiences and learnings, which makes them more reliable figures in the eyes of the mentees.

A business mentor provides support to the mentees with regard to their career growth and interpersonal skill development. Specifically, a mentor helps mentees explore their career options, set development goals, develop new contacts and identify resources. In this way, a mentor serves as a professional advisor and role model for the mentees.

A mentor’s role evolves as the needs of his/her mentees change over time. In most instances, mentoring relationships are informal, while at times such relationships could be more formal. In formal mentoring relationships, mentors follow a structured approach to set realistic expectations and gain mutual benefits.

From a business perspective, mentors help employees gain more confidence in their work and develop skills to add value. Confident and satisfied employees steer organizations forward, which explains why a number of businesses are now shifting their focus on identifying the right mentoring programs.

Business mentoring does not involve employing a consultant or employee to help run your business. Instead, it’s a relationship between you, the business owner, and someone with business experience that can guide you through making the difficult decisions, point out ways of improving your business, ask you the tough questions and motivate you to want to achieve higher levels of performance, all within the bounds of a trusted relationship.

Because it's lonely at the top, business mentoring can offer you a partner in the process, a sharing of views with someone who really knows the ropes. Working with a business mentor will help you gain fresh insights into problems and decision making, through impartial, objective discussion and feedback.

Your business mentor has no agenda apart from your own success. This allows your mentor to give unbiased independent support to help your business grow and develop.

What is a Business Coach?

A business coach focuses on specific skills and development goals by breaking them into concrete tasks to be completed within a specified period of time. By doing so, business coaches help and guide businesses clarify their growth vision.

For many businesses, identifying and prioritising goals is a big challenge. Business coaches address this challenge by helping businesses prioritise their goals on the basis of importance. They follow a more formal, structured approach to resolve issues and manage specific aspects of the job.

A good business coach focuses on identifying goals, prioritising them and choosing the right path to achieve them. In doing so, business coaches help businesses become more accountable, goal-driven and competitive.

Business coaches cover various aspects of running a successful business. These may include sales targets, marketing strategies, communication skills, team building, leadership and more.

Coaches comprehensively assess businesses to recognise their core strength and growth challenges. Based on their assessment, they help formulate a plan or strategy, set targets and identify the steps required to achieve the desired results.

A great business coach challenges the status quo, questions business decisions and prompts organisations to take a closer look at their approach. This way, they bring in a fresh perspective to the business strategy and goals. But rather than simply questioning how things are run at a business, a coach guides the organisation to adopt appropriate growth strategies.

For businesses, a coach helps succeed by guiding in the right direction. Often businesses lose sight of where they want to be and the steps they need to follow to achieve success, a business coach provides clarity. They give pointed advice and opinions to get businesses back on track.

By now, it should be clear that a business mentor differs from a business coach. To sum up the difference between a mentor and a coach, here are some specific points of differentiation:

What Are The Benefits Of A Business Coach?

Resist the potentially destructive belief that you must always go it alone, or that your team needs to address things amongst their own collective, without relying on outsiders. Instead, consider the value of coaching and mentoring through the perspective of a professional:

What are the Benefits of using a Business Mentor? 

Both mentors and coaches benefit businesses in several ways. To benefit the most, businesses need to be clear on what their priorities are and what kind of support they are looking for. With the right support, small businesses can become more productive, profitable and competitive.

Despite the many similarities between coaching and mentoring, the 'purists' like to draw distinctions by pointing out the differences in techniques used in each. In reality, many of these distinctions are unnecessary and confusing. To add to the confusion, the rules of traditional coaching and mentoring are also often blurred by professional practitioners themselves. There are mentors who have little or no direct experience in their clients' roles and there are coaches who do.  

Why not try our free coach match tool to see which coach is the best fit for you?

What is Executive Coaching?

Most often executive coaches are hired to help C-suite, VP’s and other executives to support in setting, following and achieving goals. These goals comprise of personal goals focusing on happiness, work-life balance, increasing productivity, developing leadership skills, managing staff and improving communication. They will also focus on supporting short and long term organisational goals.

Executive coaching can be done on a one-on-one basis or a group setting and executive coaches can be hired by an individual or business. If the organisation, executive, and the executive coach work in partnership this will help to achieve maximum impact - for further detail and insight into Executive Coaching, read our article 'What is Executive Coaching?'

Pros of Executive Coaching

Executive coaching provides a healthy balance of support and challenge, whereby executives will be stretched but only as far as they’re comfortably able. This will help executives to perform at their highest potential without feeling overwhelmed or stressed.  A study by Perkins (2009) has shown that effective coaching will increase an individual's rating on their productivity, leadership effectiveness and overall leadership, thus increasing self-awareness.

Executive coaching will challenge the executive to define a number of goals at the start of the process, these goals will have both long and short term focuses and will be challenging to achieve.  An executive coach will help to keep the individual engaged and excited about achieving those goals and will also support in bringing the whole team together on the journey.

As executives are trying to fit a great deal into their day, most will fall into habits where they are being subjective rather than objective. With an executive coach supporting and facilitating the process executives will be able to see the company through a number of different perspectives allowing for greater clarity. This newfound insight will allow them to ensure they are focusing their time in the right areas. Executive coaches can offer a fresh perspective to old and new problems and in turn, help give the individual and the company the support to drive through any workplace changes that need to be made.

Smither et al (2003) looked at the effectiveness of executive coaching through tracking more than a thousand senior managers over a two-year period. This study showed that those who received executive coaching had more positive feedback from their colleagues and team and typically experienced an increase in those sharing ideas on how to improve, amongst other useful feedback.

For most executives, especially CEO's the top of a companies hierarchy, it can be quite a lonely space with a limited number of peers that they can have a conversation with as this may result in discussing confidential issues. Working with an executive coach will provide a confidential thinking space and will allow executives to discuss all matters openly. In addition, this will enable them to be able to work through any problems and set short and long term goals that are in line with both their personal aims and those of the company.

Executive coaching is a great way to nurture and support high performers as they accelerate through their careers, in our article 'When to invest in executive coaching and how to select high potential talent?', we discuss how to identify high performers and the way to best measure their return on investment.

Cons of Executive Coaching

Whilst executive coaching can provide huge benefits to an individual and the business, as with all coaching it is imperative to understand that when entering into this process it is not going to solve what might be management issues. If an individual is underperforming this can’t simply be offloaded to a coach in the hope that they will fix any and all problems.

The coach requires time to gain a good understanding of the company culture and key internal players and any good coaching relationship is built through a number of sessions whereby coaches will have tools in place to help them build and retain this information quickly.

It is important that anyone entering into this process is both coachable and open to change and achieving new heights. When looking into executive coaching, or any coaching for that matter, it is important to note that a coach can't and won't coach any psychological issues that underpin a person's behaviour - anything that falls into this category should be addressed by a therapist.  An article by the Harvard Business Review outlines the damaging effect of trying to coach a leader that has narcissistic tendencies and how coaching this type of person has heightened some of their negative behaviours.

There are no easy answers, as an executive coach won't give the coachee advice, this will be a journey to identify the answers they or the business are looking for. When considering coaching it is always important to remember that, as mentioned above, coaches don't give advice. If that is what you are truly looking for then you may want to consider finding a mentor or bringing in a business consultant.

The quality and approach of executive coaches can differ, it would be advisable to have a number of 'chemistry calls' to find and match the right coach for the coachee and the business. Credible Coach is an independent review site that offers verified reviews from clients that have undergone coaching and it is a great way to assess the quality of the coach you are considering hiring.

It is important to note that the coaching process may be so life-changing that an individual could consider leaving the business and pursue a new career.

What is Business Coaching?

Business coaches will be experts within their field and therefore will be able to use their insights and give hands-on knowledge that could support you in making changes to allow your business to stay competitive and reach new levels of success. With your coach understanding the business at a deeper level, one-on-one business coaching can be really effective as they are also likely to have a number of relevant contacts that could be of support. Some business coaches may be entrepreneurs or seasoned business leaders that have undergone training and moved into coaching to share their knowledge and help leaders implement strategies that assist the CEO or owner in achieving their goals and vision. Business coaching can, in turn, be of great use to business owners who need some outside guidance on reaching the next level with their company.

Both Executive Coaching and Business Coaching will touch on leadership coaching and it can be considered a subsection of both. Leadership coaching tends to fall into two main categories; developmental coaching and coaching to resolve problems or risks. Leadership coaching can support the coachee on becoming more mindful, inspirational and impactful within their communications.

Pros of Business Coaching

Companies have said that a business coach can be like having a highly experienced team member with the value they bring being priceless.

Those that receive business coaching see the same effects of an executive coach in terms of levels of increased internal feedback, creating open forums and gaining different and greatly beneficial perspectives from other leaders.

However, a business coach will help you identify which aspects of your leadership role that requires the most focus, and which can be delegated.  By having oversight of all operations you will be able to drill into the detail on occasions, but you will be able to lead more strategically as you will have a greater amount of time to focus on other areas.Business coaching supports these skills,  so as you can set the vision for your organisation, prioritise goals for success and implement change without resourcing expensive consultants.

Some leaders will have high levels of confidence whereas some leaders may need to learn how to exhibit this, after all leading a company is challenging and will come with highs and lows - even the most confident people may experience moments when they don't feel as self-assured as they would like. A business coach will help you recognise your own strengths, abilities and skills as well as give you tools to navigate these tougher moments.  This can do wonders for your self-confidence and for your business and it has been shown confident leaders hire people better than themselves!

Often those working around senior leaders will become compliant and be reluctant to express disagreement in an aim to avoid friction and keep people onside.  A business coach will be very honest and will highlight any negative behaviours as well as challenging any potential ideas. They will be able to support the transition to open communication within the company in a way which ensures people can share the good and the bad honestly.

A business coach will challenge your business acumen, you will gain a better understanding of decisions that may be reckless and which are founded on decisions based on evidence. Using experience gained over a number of years they will use their insights to help shape the way decisions are made.

When leading a business for a number of years or whilst maintaining the same position in a company it is easy to fall into a stagnant mindset and continue to do business in the way you always have. A business coach will offer a fresh perspective which can bring new levels of innovation and energy.

Some business coaches will support your network to find like-minded senior executives and external peer groups in similar positions. Many view networking as a major leadership tool, however, good networking takes skill, a business coach can support you to get the most out of a networking event to help both you and your organisation.

Cons of Business Coaching

Coaches don't give advice and in some circumstances, a business consultant may be of more value. A business consultant will provide professional advice on how to tackle certain business areas such as management, strategy, operations, HR, IT and marketing.

It is important to ensure the coach has a balanced relationship with the CEO or business owners, whilst a coach doesn't give advice they will have a strong relationship with the coachee and could steer them in a different direction to what is wanted or expected.

Finding the right coach is key. You need to source someone that you personally gel with and someone you can be open and vulnerable with whilst discussing professional matters. As most business coaches will have a broad and in-depth industry knowledge, it is important to feel that their experience is aligned with your needs. Investing in the wrong coach can have detrimental effects and as with an executive coach, the quality and approach of business coaches differ. Before starting a coaching engagement, we recommend finding a business coach that is well-reviewed and proceeding with a number of chemistry calls to ensure that you are confident with your decision before entering the process.

Why not try our free coach match tool to see which coach is the best fit for you?


Both Executive and Business coaching can have an incredibly positive impact on your professional and personal situation, they will both enhance your leadership skills and provide a different perspective on the challenges faced within your company. As with any new process focusing on yourself or work goals, it is essential to define what you want the process to look like and what your key goals are.  This will enable you, the organisation and the coach to evaluate the outcomes and adjust accordingly. It will also give you a great indication of how you are tracking to complete them by the end of the process.

The personal development achieved through having either type of coach will be noticeable and tangible, most assert that one of the best outcomes is finding a better work-life balance. Business coaching is likely to be a better fit for business owners as it also comes with key industry insights and knowledge. Coaching executive talent can be hugely beneficial and will have a strong impact on the leaders of a business, often individuals share the personal lesson and gains that the coach has provided and thus encourage others to seek their own personal coach.

When considering a coach, it is always important to identify your true needs and therefore ensure you find the right type of coach and the right coach for the job.

Why not try our free coach match tool to see which coach is the best fit for you?

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we’ll assume that you are happy to receive all cookies on this website. However, if you would like to, you can change your cookie settings at any time.