Credible Coach conducts research and provides insights into both personal and professional coaches. The coaching industry is unregulated, which means anyone can call themselves a coach without experience, qualifications, training, or accountability. As part of our commitment to transparency in the coaching industry, we personally contact past clients, run background checks and do online checks, and verify coaching certificates and insurance. Coaches who agree to be vetted by Credible Coach agree to be held accountable and to follow our code of conduct and ethics.
What Is Coaching?
Broadly speaking, coaching allows you to reflect and gain awareness about yourself, your values, your strengths, your challenges, the options available to you, and what action you can take to make the changes you want in your business or personal life. Instead of relying on training or instruction to impart knowledge to you, coaching focuses on helping you identify your goals, assess your strengths, identify your areas for improvement, and devise a plan to achieve them. A coach provides a safe, creative and non-judgemental environment, asking thought-provoking questions and listening to help you explore, reflect, and make better decisions.
Is Lisa's Coaching Right For Me?
Is it your first time in a leadership position, and you're finding the transition challenging and would like to boost your confidence? This could be from being more confident with your team and also more confident with your leadership team too. Maybe you've been in a leadership position for a while, but you're not sure what your next step should be and you don't know how to make it happen? If so, Lisa's coaching will be extremely helpful in that case
Lisa's Coaching Style:
Energetic, Compassionate, Motivational
Credible Coach has personally collected the feedback below. The detailed case studies can be found further down the page.
Lisa has 4 testimonials on LinkedIn.
Clients comment most on these areas:
• Overcoming self-doubt and low confidence
• Reaching their full potential
• Much greater self-awareness
• Lisa's ability to understand and also depict the true meaning behind what her clients have said
Clients most frequently comment on progress in these areas:
Increased confidence in leadership position
Better time management and clarity on goals
Can confidently set boundaries with others
Clear on what their next move will be and how to get there
*Data as of March 2022
Qualified in 2016 and has been coaching ever since.
Full-time since 2020.
Estimated number of individuals coached:
Types of clients coached:
Coaching within organisations and directly with private clients across all management levels - junior/entry up to executives
Over 15 years experience in leadership and management roles across large UK B2B brands
More than 650 coaching schools exist around the world, and the number is growing. Some courses can be completed online in a few hours without any end assessment, while others require hundreds of coaching hours and supervision. A list of professional bodies and coaching registers can be found at the bottom of the page. Coaching certifications are earned by undergoing intensive training at a coaching training company, working closely with a mentor coach, and demonstrating your coaching abilities.
Who would work best with Lisa:
• You moved into a leadership position recently or you have over the last year, and you are feeling overwhelmed, lacking confidence, and having trouble making the adjustment. The challenge may be managing your time effectively, setting boundaries with your team or your leadership team, or simply exhibiting the leadership traits you desire.
• It is unclear what your next career step is and what you need to do to achieve it.
• You're an established leader, but you want to improve your self-awareness so that you can be an even more effective one
• It's time for a change and you'd like to try something new, but you don't have the confidence to do it
Who wouldn't work best with Lisa:
• If you're a business owner and looking to advance in your business, you don't manage or team and tend to work on your own.
• You are a student, retired person or unemployed. Although coaching can be used with people at all stages of life, we have not been able to locate any past clients in these demographics.
• You are merely seeking training and knowledge on how to do your job, specific to your company or industry. Having held leadership positions for many years, Lisa can provide advice, but this isn't the primary focus of the coaching.
• You don't want to be open and honest about the challenges you're facing. To be truly beneficial, coaching requires you to be honest with yourself and with your coach.
Lisa's Guidance For New Leaders:
Lisa shared with us her insights and advice for new leaders to improve their leadership confidence.
A summary of the research we've personally collected is also included, as well as further guidance on Lisa's training background and what we would and wouldn't recommend her for.
"Hosted by friends and ex-colleagues Suzy Hunt and Lisa Robyn Wood, Professional Performance Coach's and Leaders. We explore all things ‘work related’ - matters impacting you at work right now - presenting different topics each episode which we discuss with some special guests along the way, sharing ideas, hints, and tips to try yourself."
Client 1: 5* Scott Stewart, Customer Strategy Consultant at Saga
What drew you to Lisa's services? LinkedIn
What was your biggest challenge prior to working with Lisa? My biggest challenge was struggling with my current career direction and low self-esteem.
What changed after working with Lisa? Working with Lisa gave me some great ways to understand and overcome, my current career direction dilemma and low self-esteem.
What specific results can you share? We evaluated my previous roles and careers to identify what I liked and disliked and what skills and behaviours I had grown and developed. Then identifying what I would like out of my next role and where can this role be obtainable. Addressing then how I would look to apply for a potential role and what steps I could take to ensure success.
What would you say to someone on the fence about purchasing Lisa's services? It has benefited me in my professional and personal life. It has provided me with a better understanding of myself and how I can overcome future problems that I may face in the next role or career and then being able to put in place what I was taught by Lisa, to ensure success.
Client 2: 5* Keeley Wise, Global HR Consultant at HSBC
What drew you to Lisa's services? Feeling a sense I needed to establish what my personal brand was to help me widen my network and find my next career move.
What was your biggest challenge prior to working with Lisa? My own confidence and self-criticism
What changed after working with Lisa? My confidence came back and I felt so much more focused and clear about what I needed to do and what career direction I wanted.
What specific results can you share? I’m more career-focused and have been able to widen my network internally. I’ve been really open about my personal brand journey with Lisa and this has actually really helped me raise my profile.
What would you say to someone on the fence about purchasing Lisa's services? It’s been the best career investment I’ve ever made and I got real value for the money I spent. I now look at Lisa as my personal career coach.
Client 3: Peter Kyle, Site Performance Lead at Lucozade Ribena Suntory
What drew you to Lisa's services? Our company regularly holds forums for people managers (usually 3 x 1-day sessions per year). In one of these, they mentioned coaching, the benefits of it along the fact that the company would support these services if people wanted to use them. I was a little uncertain and may be sceptical about it as I’d not done anything like that before. I did however recognise that I was really busy at work to the point that on some days I didn’t feel I’d really achieved anything. I reached out to Lisa see what the coaching could offer and took it from there.
What was your biggest challenge prior to working with Lisa? I was struggling to manage my time effectively (managing at the time 14 people directly). I also felt pressured with a variety of activities, deadlines etc and often felt it difficult to say no to others in the senior leadership team.
What changed after working with Lisa? Through the coaching sessions (4 in total) I was able to get to the bottom of the issues. I likened it to peeling back layers from an onion, strange I know, but each session explored a little further into what made me function rather than just task-orientated prioritisation.
What specific results can you share? Each session culminated with creating a small action plan to test and learn from some changes. It made me challenge existing ways of working and build confidence that I had the opportunity to create a change so I could be more effective. Following the coaching sessions, I was able to focus on some key goals and structure my time more effectively, I was confident in the delegation of the task along with challenging others but doing so with respect and honesty.
What would you say to someone on the fence about purchasing Lisa's services? This was my first time at coaching and would explore this again. For anyone unsure I would say give it go, embrace the time to focus on yourself and using Lisa’s help to understand what you can do differently. It will feel strange trying to take a step back from the chaos of the day to day but the fact you’ve thought about coaching suggests it’s something that you would benefit from. Lisa is a very engaging individual who respects that you may not feel fully comfortable with the process at first but she asks some simple questions to help build the picture of the support you need. Ultimately it's down to you but Lisa can really help facilitate some deep learning to make a difference
Client 4: 5* Jola Brooking- HR Transformation Business Partner at Suntory
What drew you to Lisa's services? Lisa was running the My Coach Academy at the company we worked at together. I saw her do a presentation about the power of coaching one day and I was hooked. She has an incredible way of building instant rapport with people.
What challenges did you have prior to working with Lisa? I wasn’t sure if coaching was right for me and if I had the magic to become a coach myself.
What changes after working with Lisa? I am now halfway through my coaching accreditation and have coached lots of people in the process. She helped me to see that I can do anything I want to achieve, I just have to believe in myself.
What specific results can you share? After one coaching session with Lisa, I had signed up with the coaching academy, built up a few clients and started working on the theoretical side of understanding coaching.
What would you say to someone on the fence about purchasing Lisa's services? Lisa really helped me to see past all the negative self chat I had about not being “good enough” and encouraged me to give it a go. I would say try it and if it works for you then you have gained a lot, if it doesn’t you have only given up an hour of your time.
Frequently Asked Questions
How is the research conducted? Initially, we collect proof of coaches' training certificates and conduct an online and background check. Our approach isn't a simple google search; we also probe deep into the areas where their past clients most likely reside to find their feedback too. After that, we personally gather feedback from past clients and do further research on those types of clients to discover who works best with the coach and what they are recommended for.
What's the goal of Credible Coach? We want to arm you with the information you need to make an informed decision. The industry has become more advanced in terms of sales and marketing, our approach is to concentrate on the things that really matter, past client results, and coaching abilities. It's our mission to protect you and ensure you only work with coaches who provide proof of their claims, which have been checked and verified. Coaches who are doing exceptional work we want to recognise them for the impact they're making.
Are coaches held accountable on Credible Coach? Yes, this is why each coach has a link to our website, not a PDF report. As a result, we can continually ensure that coaches are held to a high standard and maintain a continuous feedback loop. If a complaint is received, we will investigate it immediately.
Why is Credible Coach independent? It is our role to research and present our findings objectively. We aren't affiliated with any particular coaching body or school. By doing so, we remain impartial
Can i contact Credible Coach with and further questions? You can reach us at any time at firstname.lastname@example.org
Professional Bodies and Coaching Registers
Association for Coaching One of the leading professional bodies for coaches and organisations, with a purpose of inspiring and championing coaching excellence in a bid to advance the coaching profession and make a positive and lasting difference.
Association for Professional Executive Coaching and Supervision (APECS) The Association for Professional Executive Coaching and Supervision (APECS) is the professional body for executive coaching and for the supervision of executive coaches. The not-for-profit organisation aims to set high professional standards for executive coaching and requires members to adhere by its Code of Ethics and Conduct.
British Association for Counselling and Psychotherapy (BACP Coaching) BACP is one of the UK’s largest professional bodies for counselling and psychotherapy. The Association is made up of a number of different membership categories, e.g. Associate Member, Member (MBACP), Accredited Member (MBACP Accred), with the different categories standing for different levels of training and experience. Accredited Members have achieved a substantial level of training and experience approved by the Association. All members are bound by a Code of Ethics & Practice and a Complaints Procedure.
European Mentoring and Coaching Council (EMCC) The European Mentoring and Coaching Council (EMCC) exists to promote, develop and set the expectation for good coaching and mentoring practice in the UK.
UK International Coach Federation (ICF) The International Coach Federation is the professional association for personal and business coaches worldwide. Formed back in 1995 the Federation now has over 16,000 members and is dedicated to advancing the coaching profession by setting high professional standards, providing certification and building a network of credentialed coaches.
International Authority for Professional Coaching and Mentoring (IAPC&M) The IAPC&M is an internationally focused organisation run by professional coaches whose aim it is to build, maintain and raise awareness of the coaching practice.
UK Council for Psychotherapy (UKCP) The UKCP exists to promote and maintain the profession of psychotherapy and the highest standards in the practice of psychotherapy throughout the United Kingdom. Registration with UKCP is obtained through one of their Member Organisations and each practitioner must maintain membership of a Member Organisation to maintain their UKCP Registration. They must adhere to approved Codes of Ethics and Practice and be accountable to UKCP Complaints and Appeals Procedures.
The Association for NLP (ANLP) The Association for Neuro Linguistic Programming (ANLP) is a UK Association for NLP Professionals. This organisation is a Community Interest Company, which means that they are recognised as a social enterprise which exists to enhance NLP and support the NLP community.
NLP Association of Excellence (NLPEA) The NLP Association of Excellence (NLPEA) is a recognised accrediting body for Coaching and NLP. The key aims of the association are to provide ethical standards in the practice of NLP and coaching, and to protect and benefit the public through the registration of only qualified professionals.
International NLP Trainers Association (INLPTA) International NLP Trainers Association (INLPTA) is an international association of NLP Trainers and Master Trainers who have agreed to abide by and uphold INLPTA's standards of quality, professionalism and ethics in their NLP training and in the conduct of their NLP business.