Sam Pearce 

Founder of Train Of Thought
"Find Your Joy: The best work is done by people full of meaning and purpose" ​ 

Who are Credible Coach?

Credible Coach conducts research and provides insights into both personal and professional coaches. To determine a coach's credibility, we look at past client success. The coaching industry is unregulated, which means anyone can call themselves a coach without experience, training or accountability. As part of our commitment to transparency in the coaching industry, we personally contact past clients, run background checks and do online checks, and verify coaching certificates. Coaches who agree to be vetted by Credible Coach agree to be held accountable and to a high standard of coaching.  

What do we check?

Ethical marketing and selling
Track record of success helping clients make powerful progress
Committed to their own continued professional development 
Strong recent referrals   
What Is Coaching?
The purpose of a coach is to help you close the gap between where you are and where you would like to be. Coaches are experts in human behaviour change, so rather than just telling you what they think you should do, they help you uncover any limiting beliefs or fears that may be holding you back. Coaches can help you gain a much deeper awareness of yourself, give you a sounding board, give you a new perspective, help you gain clarity, motivate you, and hold you accountable. A coach won't remove all obstacles for you - in fact, you may find yourself finding parts of your journey more challenging, as they won't look past patterns of procrastination, excuses, or self-sabotaging behaviour. Nevertheless, if you are serious about reaching your full potential, feeling more fulfilled, and getting more focused much faster than you could on your own, coaching is the right choice for you.

Is Joyful Performance Coaching For Me?

Reflect on your career or business right now, and score out of 10 how much you enjoy it, 0 being that you hate it and 10 being that you love it. If you score 7 or below, this coaching will be extremely beneficial to you.

Sam's Coaching Style: 
Direct, Compassionate and Holistic 
Credible Coach has personally collected the feedback below.
The detailed case studies can be found further down the page. 

LinkedIn Testimonials:

Sam has 4 testimonials on LinkedIn. 

Clients comment most on these areas:

• Improved decision making and productivity 
• Getting unstuck in their business 
• Enhanced self-awareness and able to better manage overwhelm
• That the session were energetic, insightful and enjoyable 

All of these testimonials are from our online research and have not been personally verified by us. 

Clients most frequently comment on progress in these areas:

A clear vision of what they want and the confidence to pursue it
They are more engaged, motivated, and happy in work, business, and life
A much clearer understanding of their limiting beliefs and fears 
Sense of empowerment, confidence, and focus

Key Information:

*Data as of March 2022
Coaching Experience:

4 years

Estimated number of clients coached:

Types of clients coached:
Business Owners/ Entrepreneurs, Managers / Leaders, Professionals 
Leadership roles in the agencies

Who would work best with Sam:





Who wouldn't work best with Sam:

•  We'll focus on areas such as those purely wanting training, that are outside of the clients you've worked with previously. And also those that aren't committed to the process.

Public Speaking:

Our research also includes notable talks and recommendations from credible organisations. TEDx Talks are considered to be highly credible.  

In this talk, Andrew discusses the importance of business enjoyment as a key performance indicator.

TEDx follows the same format as a TED Talk. The main difference between TED and TEDx is that TEDx is focused on a local, geographic area. It is a local gathering where TED-like talks and presentations are shared with the community. In the spirit of ideas worth spreading, TED has created a program called TEDx.

Published Books:

•  More Than Just Money: An Introduction to the Business Enjoyment Model

• MLM Revisited: Fall Back In Love With Your Network Marketing Business

• Multiply Your Success: The Business Owner's Workbook for Wealth and Opportunity.

• The Successful Business Owner’s Guide to Reducing Stress: How to Avoid these 13 Common Pitfalls.

• Successful Startups: Get Going. Stay Going.

•Hope Won't Pay the Wages: How to Deal with the Personal Impact of a Struggling Business.

Referrals In Detail 

Client 1: Lauren Duffy Founder of Rebranding Mental Health

What drew you to Sam's services?
The wonderful experiences I've had when working with Sam in the past.

What was your biggest challenge prior to working with Sam?
Unsure of which direction to take my business.

What changed after working with Sam?
Very clear direction - so simple and aligned with my values.

What specific results can you share?
Within moments of meeting Sam, my perspective on what I wanted from life changed. Only a couple of months later I'd made some bold moves and left my job in the city to create a whole new lifestyle for myself. I now run my own business and enjoy the flow of life, with room to travel and create. Life no longer feels like a battle, it feels like there are constantly new opportunities to grow and share what I can bring to the world. Living life in this way, simply wouldn't have happened without Sam.

What would you say to someone on the fence about purchasing Sam's services?
The results happen sooner than you think. There is absolutely no price you can put on this type of investment. It's priceless!

Client 2: James McDavid

 What drew you to Sam's services?
Sam was recommended to me through my employer.

What was your biggest challenge prior to working with Sam?
Navigating change in my career, moving into a new leadership role.

What changed after working with Sam?
More relaxed and confident - trusting myself to grow over time rather than needing to be a fully formed 'perfect' person from the off.

What specific results can you share?
Improved retention in our team, a more consistent performance from the team members - and frankly just a happier, better atmosphere for us to work in.

What would you say to someone on the fence about purchasing Sam's services?
Sam’s insightful and considered coaching has opened up new perspectives for me that haven’t just influenced how I present myself in work environments, but how I conceptualise myself in many different spaces. He never shied away from being direct and calling me out when it was needed, or knowing when best for us to build to a conclusion together. From specific actions I can take, to opening different mindsets for me to explore, Sam’s ability to tailor his coaching to my own needs meant every session I came away with something to act on or think about. I’ve felt the benefits from his support and I hope others can as well.

Client 3: Claire Marsden, Founder, Founder at Studio 37

What drew you to Andrew's services?
His approach to enjoying your business.

What was your biggest challenge prior to working with Andrew?
Having the confidence to try new things. Also valuing your skills when it comes to pricing.

What changed after working with Andrew?
I have no problems quoting the right amount now, and I started an indoor plant business on the side when my main work (graphic design) disappeared.

What specific results can you share?
I have been running the plant business for almost a year now, and probably wouldn't have done so without the support of Andrew!

What would you say to someone on the fence about purchasing Andrew's services?
It will definitely have a positive impact on your life, whatever stage you are at with your business.

Client 4: Mark Fielding, Managing Director

What drew you to Andrew's services?
A recommendation from a friend.

What was your biggest challenge prior to working with Andrew?
Putting too much pressure on myself.

What changed after working with Andrew?
I became aware that I did this.

What specific results can you share?
A general awareness of my characteristics, positive and negative have helped me to manage my business better and encourage our team to contribute and understand the bigger picture.

What would you say to someone on the fence about purchasing Andrew's services?
Give it a try you've nothing to lose.
Frequently Asked Questions
How is the research conducted?
Initially, we collect proof of coaches' training certificates and conduct an online and background check. Our approach isn't a simple google search; we also probe deep into the areas where their past clients most likely reside to find their feedback too. After that, we personally gather feedback from past clients and do further research on those types of clients to discover who works best with the coach and what they are recommended for.

What's the goal of Credible Coach?
We want to arm you with the information you need to make an informed decision. The industry has become more advanced in terms of sales and marketing, our approach is to concentrate on the things that really matter, past client results, and coaching abilities. It's our mission to protect you and ensure you only work with coaches who provide proof of their claims, which have been checked and verified. Coaches who are doing exceptional work we want to recognise them for the impact they're making.  

Are coaches held accountable on Credible Coach?
Yes, this is why each coach has a link to our website, not a PDF report. As a result, we can continually ensure that coaches are held to a high standard and maintain a continuous feedback loop. If a complaint is received, we will investigate it immediately. 

Why is Credible Coach independent?
It is our role to research and present our findings objectively.  We aren't affiliated with any particular coaching body or school. By doing so, we remain impartial.

Can i contact Credible Coach with and further questions? 
You can reach us at any time at
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